Gear up for your next Adventure


Explore the range

Mussel Mania - Black

Black series Mussel mania

Mussel Mania - Black

Black series Mussel mania

Mussel Mania - Black

Black series Mussel mania

FREE SHIPPING

Free Shipping Australia wide on orders over $200

SECURE PAYMENT

Free Shipping Australia wide on orders over $200

CONTACT US

Free Shipping Australia wide on orders over $200

Gear That Goes Further

Our flagship lure, the Mussel Mania – Blackout Bite, is tuned for perfect vibration and built for heavily pressured waterways. Through‑wired construction and a realistic mussel shape create irresistible action, while aggressive vibration on the lift triggers even the wariest predators. Each lure is hand‑finished in Australia and ready to raise your next personal best.

RIFT REWARDS

About Rift Design

Rift Design is an Australian brand built for those who live for the outdoors — creating gear that’s practical, tough, and made for real adventure.

Why Rift Design

Mussel Mania - Black

Black series Mussel mania

Mussel Mania - Black

Black series Mussel mania

Mussel Mania - Black

Black series Mussel mania

RIFT REWARDS

Share & Earn

Turn your adventures into store credit and free gear. Our rewards program works #BuiltForTheWild campaigns: share your authentic experiences and get rewarded. Capture a photo or video featuring Rift gear, tag @riftdesign and use #ShowYourRift, then submit your post. Earn $5 for your first photo, $10 for your first short video and more as you keep sharing. Monthly bonuses go to our top three posts and we occasionally invite prolific creators into our Rift Pro program.

Shop

Explore the range

Mussel Mania - Blackout Bite

Black series Mussel mania

Mussel Mania - Blue Reaper

Black series Mussel mania

Mussel Mania - Gold Digger

Black series Mussel mania

Find a Store

Riptide 200 Floating Lure

SKU: RD-RT200-FL

$29.95 AUD$34.95

The ultimate surface lure for attracting trophy-sized fish. The Riptide has a shimmering action that mimics a dying baitfish, making it irresistible to predators.

  • Through-body wire construction
  • Genuine HD ABS plastic
  • Equipped with BKK 5X strong treble hooks
  • Casts like a bullet
Shipping

We ship all orders from our Melbourne base using our Australia Post Business Account — ensuring fast, tracked delivery across the country.

  • Processing Time: Orders are packed and shipped within 1–2 business days of purchase.
  • Standard Shipping (Australia-wide): Delivery usually takes 3–7 business days depending on your location.
  • Tracking: You'll receive a tracking number via email once your order is on the way.

Description

A longer, more detailed description about the lure's design, the materials used, and the ideal conditions for using it. This text will appear in a collapsible accordion section on the product page, allowing for rich storytelling without cluttering the initial view.

Specifications

Weight
48g (1.7 oz)
Length
200mm (8 in)
Action
Floating Stickbait

Peace of Mind

Free Shipping
Secure Payment
Contact Us

Customer Reviews

4.50 out of 5

Based on 2 reviews

Write a review

(function() {if (window.riftPdpGlobal) return;window.riftPdpGlobal = {};let modalOverlay = null;const createModal = () => {if (document.querySelector('.rd-modal-overlay')) {return document.querySelector('.rd-modal-overlay');}const overlay = document.createElement('div');overlay.className = 'rd-modal-overlay';overlay.innerHTML = `
`;document.body.appendChild(overlay);overlay.addEventListener('click', function(e) {if (e.target === overlay || e.target.closest('.rd-modal-close')) {closeModal();}});document.addEventListener('keydown', function(e) {if (e.key === "Escape") closeModal();});modalOverlay = overlay;return overlay;};const openModal = (content) => {const overlay = modalOverlay || createModal();const modalBody = overlay.querySelector('.rd-modal-body');const tempDiv = document.createElement('div');tempDiv.innerHTML = content;modalBody.innerHTML = '';Array.from(tempDiv.childNodes).forEach(node => {if (node.nodeName === 'SCRIPT') {const script = document.createElement('script');Array.from(node.attributes).forEach(attr => script.setAttribute(attr.name, attr.value));script.innerHTML = node.innerHTML;modalBody.appendChild(script);} else {modalBody.appendChild(node.cloneNode(true));}});overlay.classList.add('rd-active');};window.riftPdpGlobal.openModal = openModal;const closeModal = () => {if (modalOverlay) {modalOverlay.classList.remove('rd-active');}};const riftPdp = {navigateCarousel: function(btnEl, direction) {const navContainer = btnEl.parentElement;if (!navContainer) return;const galleryContainer = navContainer.previousElementSibling;if (galleryContainer && typeof galleryContainer.scrollBy === 'function') {const scrollAmount = galleryContainer.clientWidth * 0.9 * direction;galleryContainer.scrollBy({ left: scrollAmount, behavior: 'smooth' });}},triggerBuyAction: function(btnEl) {const wrapper = btnEl.closest('.rd-pdp-instance-wrapper');if (!wrapper) return;const embedId = btnEl.dataset.payhipEmbedId;if (embedId) {const embedContainer = wrapper.querySelector('#' + embedId);if (embedContainer) {window.riftPdpGlobal.openModal(embedContainer.innerHTML);}} else if (btnEl.dataset.payhipUrl) {window.open(btnEl.dataset.payhipUrl, '_blank');}},showLightbox: function(event, lightboxId) {event.preventDefault();const wrapper = event.target.closest('.rd-pdp-instance-wrapper');if (!wrapper) return;const lightbox = wrapper.querySelector('#' + lightboxId);if (lightbox) {lightbox.classList.add('rd-active');}},hideLightbox: function(closeBtn) {const lightbox = closeBtn.closest('.rd-lightbox-overlay');if (lightbox) {lightbox.classList.remove('rd-active');}}};window.riftPdp = riftPdp;const initializeScrollListeners = (wrapper) => {const setupCarousel = (containerSelector, navSelector) => {const container = wrapper.querySelector(containerSelector);const nav = wrapper.querySelector(navSelector);if (!container || !nav) return;const prevBtn = nav.querySelector('[class*="-prev"]');const nextBtn = nav.querySelector('[class*="-next"]');if (!prevBtn || !nextBtn) return;const updateNavButtons = () => {if (container.scrollWidth <= container.clientWidth) {nav.style.display = 'none';return;}nav.style.display = 'flex';const buffer = 2;const scrollLeft = Math.round(container.scrollLeft);const scrollWidth = container.scrollWidth;const clientWidth = container.clientWidth;prevBtn.disabled = scrollLeft <= 0;nextBtn.disabled = scrollLeft >= (scrollWidth - clientWidth - buffer);};container.removeEventListener('scroll', updateNavButtons);container.addEventListener('scroll', updateNavButtons, { passive: true });let resizeObserver = new ResizeObserver(updateNavButtons);resizeObserver.observe(container);setTimeout(updateNavButtons, 200);};setupCarousel('.rd-pdp-lifestyle-scroll-container', '.rd-lifestyle-nav');setupCarousel('.rd-reviews-list', '.rd-reviews-nav');};const initializeAllComponents = () => {document.querySelectorAll('.rd-pdp-instance-wrapper:not([data-rift-initialized])').forEach(wrapper => {wrapper.dataset.riftInitialized = 'true';initializeScrollListeners(wrapper);});};if (document.readyState === 'loading') {document.addEventListener('DOMContentLoaded', initializeAllComponents);} else {initializeAllComponents();}const observer = new MutationObserver(initializeAllComponents);observer.observe(document.body, { childList: true, subtree: true });})();

Our Story



We’re an Australian startup built on a simple idea: the outdoors isn’t just somewhere you go — it’s a way of thinking. It’s about pushing boundaries, chasing that next cast, and finding moments that remind you why you’re out there in the first place.

At Rift Design, we make gear that moves with you — practical, durable, and built with a bit of style. Whether you’re casting at dawn, hiking through the bush, camping under the stars, or catching a weekend swell, we’ve got your back.But Rift’s more than just gear. It’s a growing crew of people who live for the early starts, the long drives, and the stories that come from getting off the grid.So step into the Rift. Push past the usual. Make memories that stick.
Adventure starts here.

Contact

Got a question? Need help with an order? Want to show off your catch?
We’re here for it.
Whether it’s about shipping, Rift Rewards, product tips, or just to say g’day — we’d love to hear from you.


Email Us

[email protected]We’ll get back to you within 1–2 business days (usually much faster).

DM Us

Find us on social media and send us a message:

Order Issues

For returns, exchanges, or product support, please include your order number and a brief description so we can help you faster.

Collabs & Ambassadors

Got an product idea? Want to be part of the Rift movement?
Reach out via email or hit the Rift Rewards page.

Rift Rewards

Post. Tag. Get Rewarded

Share a photo or video of your Rift gear in action
Tag us
🎁 Get free gear, store credits, and a chance to be featured.

Join the Rift Callenge

Monthly themes like biggest catch, locations, wildest moment
Win free gear, gift cards or spotlight
🔥 Stand out? You might just get your order refunded

Post. Tag. Get Rewarded

Store Policies

Shipping

Where We Ship: We ship Australia-wide. For international orders, please contact us directly before purchasing.

Processing Time: Orders are packed within 1–2 business days. During peak periods, please allow up to 5 days.

Delivery Estimates: Standard delivery takes 3–7 business days depending on your location. Rural areas may take longer.

Shipping Costs: Flat-rate shipping is applied at checkout based on weight and destination.

Returns & Exchanges

Change of Mind: We do not offer refunds or exchanges for change-of-mind purchases. Please choose carefully.

Damaged or Faulty Items: If you receive a damaged item, email us within 7 days with your order number and photos. We'll sort it fast.

Return Shipping: If the issue is on our end, we’ll cover return shipping. For other reasons, customers cover the cost.

Payments

We accept the following secure payment methods:

  • Credit / Debit Cards (Visa, Mastercard)
  • PayPal
  • Apple Pay / Google Pay (if available)

All transactions are encrypted and processed securely via SSL-certified providers.

Rewards Program

Earn points, cash, and gear by sharing your Rift Rewards experience. Submit photos or videos of your gear in use for eligibility.

Retail displays may require an additional photo to confirm proof of placement.

View full submission guidelines on our Rewards Page.

User-Generated Content

By tagging @rift.rewards or submitting content to us, you agree we may repost or feature your images and videos across our channels. We always try to credit creators.

Product Info

All lures are built for real Australian fishing conditions. Finishes may vary slightly due to hand-finishing and lighting during photography.

Performance claims are based on field testing in realistic environments.

Contact

If you have any questions, feel free to reach out:

Disclaimer

Use all products as intended. We are not liable for damage caused by misuse, modification, or unsafe practices.

FAQ

General
What is Rift Design?
Rift Design is an Australian startup creating outdoor gear for fishing, hiking, and adventure. We’re building a community-led brand focused on exploration.
Where are you located?
We’re based in Melbourne, Australia.
Do you sell internationally?
Not yet — but it’s on the roadmap!
Can I buy Rift products in stores?
Yes, we have select retail stockists across Australia. See our Retail Stockist page for a list.
Order & Shipping
Where do you ship from?
We ship from Melbourne within 2 business days.
How long does shipping take?
Standard shipping is 3–7 days within Australia.
Do you offer express delivery?
Yes — upgrade to express post at checkout.
Can I track my order?
Yes, you’ll receive a tracking number via email as soon as your order ships.
Returns & Warranty
What’s your return policy?
Return any unused gear within 30 days. Just contact us first for instructions.
Is my gear covered by warranty?
All Rift gear includes a 12-month warranty against manufacturing faults.
What if my item is damaged?
Send us a photo of the issue. If it's a fault on our end, we’ll replace it or issue a refund.
Support & Contact
How do I contact you?
Email us at [email protected] or DM us on Instagram @riftdesign — we usually reply within 1–2 business days.
Can I become a stockist?
If you're a retailer interested in carrying Rift gear, email us at [email protected] with your store details.
Can I collaborate with you?
We love partnerships. If you're a content creator or outdoor professional, get in touch at [email protected].
Rift Rewards
How does Rift Rewards work?
Create and share content featuring your Rift gear on Instagram, TikTok, YouTube, or Facebook. Tag @riftdesign and use #RiftDesign. Based on what you post and how often, you’ll receive cashback, discounts, or free gear.
How much can I earn and what happens if I post more?

Every Month

Post Type1st Post
(Ever)
Posts 2–10
(per Month)
10+ Posts
(per Month)
📸 Photo$5$2.5Rift Pro Invite
🎬 Short Video
(10–180 sec)
$10$5Rift Pro Invite
📽️ Long Video
(3+ mins)
$20$10Rift Pro Invite

🧾 Max $50 per person/month. Choose any combo. No complicated rules.

🚀 10+ Posts? You'll be invited to our Rift Pro Program for 50% off perks, early gear access, featured on socials or cash bonuses.

🏆 Monthly Bonus: Top 3 most engaging posts win cash prizes.

What kind of content do you accept?
Accepted:
– Adventure photos using Rift gear
– Unboxings, tutorials, or reviews
– Tips & scenic reels

Requirements:
– Rift gear clearly visible
– High-quality & authentic
– Must tag @riftdesign + #RiftDesign
What content is rejected?
We don’t accept:
– Blurry, AI-generated, or stock content
– Reposts with no originality
– Unsafe, offensive, or misleading posts
– Posts missing Rift tags or visible gear
How do payments & redemptions work?
🏷️ Store Credit:
– Used on riftdesign.com.au only
– Can’t be used in retail stores, shipping, or third-party sites
– Submissions are reviewed Weekly. Payments or credits are sent within 5–10 business days.

💸 Retail Cashback:
– Buy Rift gear in-store (min $80)
– Send: photo of receipt + gear + PayID
– Cashback paid monthly via PayID (email/phone)
Can I post to multiple platforms?
Yes — but each unique piece of content only earns once. Reposts or small tweaks won’t be double-counted.
Terms & Fine Print
– Content must stay live for at least 3 months
– We may feature your content in marketing
– Spammy or low-effort posts may be rejected
– Program may change or end anytime

– Store credit valid at riftdesign.com.au only
– Cashback only for in-store purchases with valid receipt & PayID
– You must be 16 or older. If under 18, you’ll need parental or guardian consent to participate.
– Falsified submissions = permanent ban

By submitting, you confirm that you own the content and agree to allow Rift to reuse it for marketing.

Shipping & Returns

We ship all orders from our Melbourne base using our Australia Post Business Account — ensuring fast, tracked delivery across the country.Processing Time:
Orders are packed and shipped within 1–2 business days of purchase.
Standard Shipping (Australia-wide):
Delivery usually takes 3–7 business days depending on your location.
Tracking:
You'll receive a tracking number via email once your order is on the way.

Cannot find what you are looking for?
Please contact us.

RIFT GIVEAWAYS

Share your Rift adventures.

Enter for a chance to win store credit, gear & features.

No guaranteed rewards. Winners selected monthly.

1

📷 Take a Photo or Video

Use your Rift gear in action — clean lighting, real moments. Photos, short clips or full videos.

2

🏷️ TAG & Share

Tag @Riftdesign and use hashtags #RiftDesign #ShowYourRift.

Tap to copy hashtags.

#RiftDesign #ShowYourRift
Post to your platform of choice, click below
3

📨 Submit & Enter

Send us the post via DM or form to enter the monthly giveaway. That’s it.

Tap to submit your entry

🎁 What can I win?

Monthly Prize Guide (examples)

PRIZE TYPETYPICAL VALUE
(“up to” amounts)
WINNERS / MONTH
(approx.)
SELECTION METHOD
(chance/criteria)
📸 Feature CreditUp to $205–10Random draw
🎬 Gear VoucherUp to $501–3Random draw
🎥 Spotlight AwardFeature + extras1–2Engagement + draw
No guaranteed rewards. Entries are pooled each month. Winners are selected by random draw and, where stated, by clear engagement criteria. Prize types/values may vary by month. Total monthly prize pool will not exceed the published cap.
Fine Points
How do Rift Giveaways work?
Create and share content featuring your Rift gear on Instagram, TikTok, YouTube, or Facebook. Tag @riftdesign and use #RiftDesign. Submit your post via our form to enter the monthly giveaway. Rewards are not guaranteed. Winners are chosen by chance (random draw) and, where noted, by stated engagement criteria.
What kind of content do you accept?
Accepted:
Adventure photos using Rift gear
Unboxings, tutorials, or reviews
Tips & scenic reels

Requirements:
– Rift gear clearly visible
– High-quality & authentic
– Must tag @riftdesign + #RiftDesign
– Public post so we can verify the entry
What content is rejected?
We don’t accept:
Blurry, AI-generated, or stock content
Reposts with no originality
Unsafe, offensive, or misleading posts
Posts missing Rift tags or visible gear
How are prizes fulfilled?
Store Credit: Issued to use on riftdesign.com.au. Not redeemable in retail stores, for shipping, or on third-party sites. Credits are sent within 5–10 business days after winner confirmation.

Gear/Vouchers: Issued digitally or shipped after winner confirmation. Identification and delivery details may be required.
Can I post to multiple platforms?
Yes — but each unique piece of content counts as one entry. Reposts or minor edits are not counted as additional entries.
Terms & Fine Print
No purchase necessary to enter. Open to AU residents aged 16+ (if under 18, parental/guardian consent required). Entry requires a public post featuring Rift gear, correct tags, and submission via our form/DM within the stated entry period. Keep your post live for at least 30 days so we can verify eligibility.

Winners are selected by random draw and/or stated engagement criteria. Odds depend on number of eligible entries. Winners will be contacted via the handle/details provided and must claim within the specified timeframe; otherwise, a new winner may be drawn. Prize types/values may vary by month; total prize pool will not exceed the published cap. We may cancel or amend a giveaway where reasonably necessary and will honour valid prizes already awarded.

By submitting, you confirm you own the content and grant Rift Design a non-exclusive, royalty-free licence to feature/repost it with attribution. We collect and use personal information only for administering the promotion and contacting winners. Falsified or ineligible submissions may be rejected and/or banned.

Where required by law, permits or authorities will be obtained and displayed. This promotion is a trade promotion/giveaway; posting does not guarantee any reward.
function copyHashtag(){var b=document.getElementById("copyHashtagBtn"),s=document.getElementById("copyStatus");if(b.getAttribute("data-copied")==="true")return;var t=document.createElement("textarea");t.value="#RiftDesign #ShowYourRift";t.style.position="fixed";t.style.left="-999999px";t.style.top="-999999px";document.body.appendChild(t);t.focus();t.select();try{document.execCommand("copy"),b.setAttribute("data-copied","true"),b.innerHTML="✓ Copied",s.style.display="block",setTimeout(function(){b.innerHTML="Copy Hashtags",b.setAttribute("data-copied","false"),s.style.display="none"},3000)}catch(e){s.innerHTML="Please copy manually: #RiftDesign #ShowYourRift";s.style.color="#ff6b6b";s.style.display="block"}document.body.removeChild(t)}