Gear up for your next Adventure


Explore the range

Mussel Mania - Jet Black

Clean black shell profile for natural presentations.

Mussel Mania - Amber Black

Warm shell tones with subtle gold highlights.

Mussel Mania - Blue Black

Blue tones with UV-reactive finish.

FREE SHIPPING

Free standard AU shipping on 3+ lures

SECURE PAYMENT

Secure checkout with trusted payment methods

CONTACT US

Questions? Get in touch with our team

Gear That Goes Further

Mussel Mania came from a lot of time on the water trying to get it right.We went through a heap of versions to sort the balance. Something that falls naturally on the drop, then gives a tight vibration on the lift without overdoing it. You can fish it slow when you need to, but it still has enough presence to get noticed.The colour took just as much work. Different finishes, different light, different water. A lot of trial and error to land on something that stands out just enough without looking off.Through-wire construction and a mussel-inspired shape mean it can handle structure and keep fishing session after session.It’s the one you reach for when things aren’t coming easy.

RIFT REWARDS

About Rift Design

Rift Design is an Australian brand built for those who spend their time on the water. Gear that’s practical, tough, and made for real conditions.

Why Rift Design

Australian owned and run

Built from time on local water.

Tested in real conditions

Real conditions, not controlled setups.

Made to be used

No fuss. Just gear that works and holds up.

RIFT REWARDS

Monthly Contest

Share your best fishing moments, creative catch photo or video, or your favourite piece of Rift gear in action for a chance to win a Rift product pack each month. Entry is free and open to Australian residents aged 18 and over. Show your skill, creativity and passion for the outdoors, one standout post is selected monthly by the Rift Design team. Read the full Terms & Conditions for details.

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Explore the range

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Mussel Mania Jet Black 33mm 4G
Mussel-inspired hardbody for bream and estuary species.
SKU: MM33-4G-BLK
20.95
In Stock – Ships within 24 hours
Find a Stockist
Realistic Mussel Profile Body
Free standard AU shipping on 3+ lures
Designed & Built in Australia
30-Day Change of Mind Returns
Description
Mussel Mania is a hard-body lure inspired by the profile of the Australian black mussel. Its flat top and compact profile produce a tight, pulsing vibration on the lift, adding subtle movement and presence to your retrieve. A stainless through-wire frame provides strength, while an internal rattle helps draw attention in low light or dirty water. Designed to be fished where mussels naturally occur, it performs around rock bars, breakwalls, reef, pylons, wharves, marina edges, oyster racks, and shell beds. Each lure is hand-finished, so slight variations in colour and finish may occur. This is a normal part of the process.
  • Realistic Mussel Profile Body
  • Durable Resin Construction
  • Stainless Through Wire
  • Internal Rattle
  • Vibrating Profile
  • Designed & Built in Australia
  • Colour: Amber Black
  • Length: 33mm
  • Weight: 4.0g
  • Action: Sinking Vibe
Free standard AU shipping on 3+ lures. Delivered in 3-7 business days.
Returns accepted within 30 days on unused items in original packaging.
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Mussel Mania Amber Black 33mm 4G
Mussel-inspired hardbody for bream and estuary species.
SKU: MM33-4G-ABLK
20.95
In Stock – Ships within 24 hours
Find a Stockist
Realistic Mussel Profile Body
Free standard AU shipping on 3+ lures
Designed & Built in Australia
30-Day Change of Mind Returns
Description
Mussel Mania is a hard-body lure inspired by the profile of the Australian black mussel. Its flat top and compact profile produce a tight, pulsing vibration on the lift, adding subtle movement and presence to your retrieve. A stainless through-wire frame provides strength, while an internal rattle helps draw attention in low light or dirty water. Designed to be fished where mussels naturally occur, it performs around rock bars, breakwalls, reef, pylons, wharves, marina edges, oyster racks, and shell beds. Each lure is hand-finished, so slight variations in colour and finish may occur. This is a normal part of the process.
  • Realistic Mussel Profile Body
  • Durable Resin Construction
  • Stainless Through Wire
  • Internal Rattle
  • Vibrating Profile
  • Designed & Built in Australia
  • Colour: Amber Black
  • Length: 33mm
  • Weight: 4.0g
  • Action: Sinking Vibe
Free standard AU shipping on 3+ lures. Delivered in 3-7 business days.
Returns accepted within 30 days on unused items in original packaging.
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Mussel Mania Blue Black 33mm 4G UV
Mussel-inspired hardbody for bream and estuary species.
SKU: MM33-4GUV-BBLK
20.95
In Stock – Ships within 24 hours
Find a Stockist
Realistic Mussel Profile Body
Free standard AU shipping on 3+ lures
Designed & Built in Australia
30-Day Change of Mind Returns
Description
Mussel Mania is a hard-body lure inspired by the profile of the Australian black mussel. Its flat top and compact profile produce a tight, pulsing vibration on the lift, adding subtle movement and presence to your retrieve. A stainless through-wire frame provides strength, while an internal rattle helps draw attention in low light or dirty water. Designed to be fished where mussels naturally occur, it performs around rock bars, breakwalls, reef, pylons, wharves, marina edges, oyster racks, and shell beds. Each lure is hand-finished, so slight variations in colour and finish may occur. This is a normal part of the process.
  • Realistic Mussel Profile Body
  • Durable Resin Construction
  • Stainless Through Wire
  • Internal Rattle
  • Vibrating Profile
  • UV Glow
  • Designed & Built in Australia
  • Colour: Amber Black
  • Length: 33mm
  • Weight: 4.0g
  • Action: Sinking Vibe
  • Glow: UV
Free standard AU shipping on 3+ lures.. Delivered in 3-7 business days.
Returns accepted within 30 days on unused items in original packaging.

Our Story



Rift Design started with a simple idea. Make gear we actually want to fish with.
The kind you grab without thinking. The kind that just works.
We’re an Australian brand shaped by time on the water. Early starts, missed bites, getting smoked, snagged up, and going again. Some days you get a few. Some days you donut.That’s what drives what we make. No gimmicks. Just gear that holds up and does the job when it counts.

We focus on gear that’s been thought through. Practical, durable, and clean without overdoing it. Nothing flashy, nothing fragile. Just gear that fits how it actually gets used.Rift is about the rhythm that comes with it.Getting out early. Watching the conditions. Fishing it properly instead of rushing it. Some days it comes together. Some days it doesn’t.We’re building Rift the same way. No rush. No shortcuts. Just doing it right.

Contact

Got a question? Need help with an order? Want to show off your catch?
We’re here for it.
Whether it’s about shipping, Rift Rewards, product tips, or just to say g’day — we’d love to hear from you.


Email Us

[email protected]We’ll get back to you within 1–2 business days (usually much faster).

DM Us

Find us on social media and send us a message:

Order Issues

For returns, exchanges, or product support, please include your order number and a brief description so we can help you faster.

Collabs & Ambassadors

Got an product idea? Want to be part of the Rift movement?
Reach out via email or hit the Rift Rewards page.

Rift Rewards

Post. Tag. Get Rewarded

Share a photo or video of your Rift gear in action
Tag us
🎁 Get free gear, store credits, and a chance to be featured.

Join the Rift Callenge

Monthly themes like biggest catch, locations, wildest moment
Win free gear, gift cards or spotlight
🔥 Stand out? You might just get your order refunded

Rift Reward Monthly Context

Show Your Catch. Win Rift Gear.

Share a photo or video of a fish caught using a Rift Design lure. One winner selected each month.
This month’s prize: a Rift product pack. Free to enter, one winner chosen each month.


Current Prize

Rift Product Pack (approx. value $110 AUD)
Includes a selection of Mussel Mania lures. (x3 black, x1 amber black and x1 blue black)


What to Post

3 Simple Steps to Enter

Follow these easy steps and you're in the running to win

1
Photo
2
Share
3
Submit
1

📷 Capture the Moment

Capture a photo or video clearly showing your Rift Design lure in use during a real fishing moment.

Show your catch where possible, and make sure the lure is easy to identify (e.g. in the fish’s mouth, on the line, or clearly connected during the catch).


Entries are judged on:

The Catch (40%)

  • Show a fish caught using a Rift Design lure, with the lure clearly visible.

    Gear Visibility (30%)
    The lure is visibly in use (e.g. in the fish’s mouth, on the line, or during the catch).

    Clarity (30%)
    Clear photo or video showing the fish, lure, and basic fishing context.

2

🏷️ Tag and Share

Post publicly on Instagram, TikTok, Facebook or YouTube Shorts.

Tag @riftdesign_aus to be eligible.
Optional: include #ShowYourRift to help us find your post.

Make sure your post is public and stays visible for 30 days for verification.

Tap to copy tag & hashtags

@riftdesign_aus #ShowYourRift
Post to your platform of choice

Public post required. Make sure your tags are visible.

3

📨 Submit and Enter

Submit the entry form with your post link to be eligible. Keep your post public for 30 days for verification. Winners are reviewed monthly and contacted directly using the details provided.

Tap to submit your entry

Rift Rewards FAQ
What is this?
A monthly, skill-based contest. Share a public photo or video featuring a Rift product for a chance to receive a Rift product pack worth around $110. Full details in the Promotion Terms & Conditions.
How do I enter?
Post publicly on Instagram, TikTok, Facebook or YouTube Shorts. Tag @riftdesign_aus to be eligible. (optional) include #ShowYourRift in your caption. Then submit the entry form with your post link. Only public posts submitted via the form are eligible.
Who can enter?
Australian residents aged 18+; Five unique entry per month per person. Employees, agents and immediate family of Rift Design are not eligible.
How is the winner selected?
Entries are judged on the catch, gear visibility, and clarity. This is a game of skill, not chance.
How is the prize issued?
We announce the winner at the start of the following month and contact them via the details on the entry form. The prize is a Rift product pack, which will be delivered to the winner’s nominated address. It is not redeemable for cash and is subject to availability.
Content use & privacy
By entering, you grant Rift Design a non-exclusive, royalty-free licence to feature and credit your content across our website and socials, per the Promotion Terms & Conditions. Personal information is used to administer the contest and contact the winner, in line with our Privacy Policy.
Rift Rewards
What is the Rift Rewards Monthly Contest?
It’s our way of celebrating the Rift community. Each month, Rift Design runs a creative content contest where you can show off your Rift gear in action. Post a photo or video featuring any Rift Design product in action and you could win a Rift product pack for your next trip. Full details in the Terms & Conditions
How do I enter?
No purchase required. Post your content publicly on Instagram, Facebook, TikTok, or YouTube Shorts, tag @riftdesign_aus to be eligible and (optional) include #ShowYourRift in your caption, then submit the entry form on our contest page so we can verify your post. Three (3) entries per person per month. Only entries that are public and submitted via the form are eligible.
Do I need to buy something to join?
No purchase is needed. You just need to feature a Rift Design product, new or old in your post.
What can I win, and how is the winner chosen?
One winner is selected each month to receive Rift Design store credit. The winner is chosen by the Rift Design team based on: The Catch (40%), Gear Visibility (30%), and Clarity (30%). This is a game of skill, not chance.
When and how are winners announced/paid out?
We announce the winner at the start of the following month on Rift channels and contact them using the details provided on the entry form. The prize is a Rift product pack, delivered to the winner’s nominated address; not redeemable for cash and subject to availability.

RIFT DESIGN – SHIPPING POLICY

Rift Design is based in Australia and all orders are shipped from our Australian warehouse.
Orders are packed and dispatched on business days (Monday to Friday, excluding public holidays).
Tracking:
You'll receive a tracking number via email once your order is on the way.


SHIPPING WITHIN AUSTRALIA

All orders are shipped via Australia Post only.Standard AU shipping rates are calculated at checkout.
$12 flat rate standard shipping on orders with 1–2 lures.
Free standard AU shipping on orders with 3+ lures.
Delivery timeframes vary depending on your location. Once your order has been dispatched, tracking details will be provided via email.


ORDER PROCESSING

Orders are typically processed within 2–5 business days.
During peak periods, promotions, or product launches, dispatch times may be slightly extended.


STANDARD SHIPPING (Australia-wide)

Delivery usually takes 3–7 business days depending on your location.


TRACKING

You'll receive a tracking number via email once your order is on the way.


SHIPPING LIMITATIONS

Rift Design currently ships within Australia only.
We do not offer international shipping at this time.


DELIVERY DELAYS

While we aim to ensure prompt delivery, delays may occasionally occur due to carrier disruptions or unforeseen circumstances. Once an order has been handed to Australia Post, delivery timeframes are outside our control.


Cannot find what you are looking for?
Please contact us.

RIFT DESIGN PROMOTION – TERMS & CONDITIONS

1. Promoter
The Promoter is Catalyst Industries Pty Ltd (ABN 64 696 178 524), trading as Rift Design (the “Promoter”).
Registered address: PO Box 8036, Tottenham, Vic, 3012, Australia
Contact: [email protected]
All references to “we”, “us”, or “our” in these Terms & Conditions refer to the Promoter.
This promotion is conducted in Australia and is governed by the laws of the State of Victoria.
2. Contest Period
The Contest commences at 12:00am AEST on the first calendar day of each calendar month and closes at 11:59pm AEST on the last calendar day of the same month (“Entry Period”). The first Entry Period will commence on 01/06/2026. The Promoter reserves the right, at its sole discretion, to cancel, suspend, extend or modify the Contest or any Entry Period at any time (see Clause 16) without prior notice.
3. Eligibility
3.1 Entry is open only to natural persons who:
a) are residents of Australia and reside in Australia during the Entry Period;
b) are 18 years of age or older at the time of entry;
c) are not employed by, hired by, or contracted with the Promoter or any of its agencies, subsidiaries, or any entity directly involved in the administration of this Contest; and are not immediate family members (spouse/partner, parent, child, sibling) of such persons.
3.2 By entering, each entrant warrants they meet all of the eligibility requirements and consents to being bound by these Terms & Conditions. Entrants self-declare eligibility via the entry form checkbox; the Promoter reserves the right to request proof only where necessary to confirm eligibility.
3.3 The Promoter may in its absolute discretion exclude any entrant if it reasonably considers the entrant is ineligible for any reason, or if the entry is fraudulent, altered or misrepresented.
4. Entry Conditions & How to Enter
4.1 To be eligible, during the Entry Period the entrant must complete all of the following steps:
a) take an original photo or short video which clearly features a Rift Design product in actual use or situational display (rather than merely packaging or placeholder), demonstrating the product is identifiable and used in an outdoor/adventure context;
b) Post the photo or video publicly on a supported social media platform (see Clause 5), tag the Promoter’s official account @riftdesign_aus, and (optional) include the hashtags #ShowYourRift in the caption;
c) ensure the social media post is publicly accessible (i.e., the post’s privacy settings allow the Promoter to view it) and remains publicly accessible for a minimum of thirty (30) days following submission so the Promoter may verify and use the content;
d) complete and submit the official Contest entry form (accessible via the QR code on packaging, or via the link at (http://go-riftdesign.com.au/) during the Entry Period, providing at minimum: first name (and initial surname if desired), a valid email address, and the link to or handle of the relevant social media post. Optional: phone number for winner contact.
4.2 The Promoter accepts up to three (3) valid entries per person per Entry Period. Each entry must be a separate unique social media post that meets the requirements in Clause 4.1. Multiple posts which are substantially the same or minor variants may be disqualified at the Promoter’s discretion.
4.3 Entry is free. No payment or purchase is required to enter, apart from usual internet or mobile-data costs. Although entrants must feature a Rift Design product in their content, such product may be owned, borrowed, gifted, or otherwise lawfully used. No product purchase is required or implied for entry eligibility, and entrants are not disadvantaged for using a borrowed or gifted item.
4.4 Entries received after the closing time for the Entry Period will not be eligible for that month's judging but may be eligible for subsequent Entry Periods if re-submitted and the entrant meets all requirements for that next period.
4.5 The Promoter may limit or refuse entry at its absolute discretion (for example in the event of suspected fraud, system failure, bot entries, manipulation of hashtags, or similar) and may reject any entry that is incomplete, illegible, or fails to comply with these Terms & Conditions.
5. Social Media Platforms & Content Conditions
5.1 The Contest allows entry via the following supported social media platforms: Instagram, TikTok, Facebook, YouTube (or any other platform designated by the Promoter and referenced in promotional materials). By entering via one of these platforms, entrants agree to comply with that platform’s terms of service, community guidelines, privacy settings, and any other applicable policies.
5.2 The Promoter is not affiliated with, sponsored by, or endorsed by any of these platforms. The entrant releases each platform from any and all liability in connection with this Contest.
5.3 Each social media post must:
a) be the entrant’s own original work (photo/video) and not infringe any third-party intellectual property rights, rights of publicity, privacy rights, trademarks, copyright, or other rights;
b) not feature any third party’s identifiable minor (under 18) without verifiable consent of their parent/guardian;
c) not feature any offensive, violent, defamatory, obscene, discriminatory, unlawful or inappropriate content;
d) prominently display or clearly represent the Rift Design product (logo visible or recognisable) and reflect the outdoor/adventure use of such product;
e) include the required social tag and any optional hashtags as set out in Clause 4.1;
f) remain publicly accessible for at least thirty (30) days following entry for verification and possible promotional use.
5.4 The Promoter reserves the right to remove any entry, invalidate it, or disqualify participation if it believes the entry fails to comply with platform rules, these Terms & Conditions, or otherwise compromises the fairness or integrity of the Contest.
5.5 Entrants must ensure their social media account remains active and accessible through the verification period. The Promoter is not responsible for any deleted, hidden, or inaccessible posts or accounts which affect eligibility.
6. Judging & Winner Selection
6.1 This Contest is a game of skill. The winner is chosen by judging and not by chance. There is no random draw element. This classification is intended to avoid the regulatory burdens associated with games of chance or trade promotion lotteries.
6.2 Judging panel: The winner will be selected by the Promoter, or by the Promoter together with a nominated independent person (“Judging Panel”). The Promoter may at its absolute discretion determine to involve such a third-party judge, though it is not required.
6.3 Judging criteria – each eligible entry will be assessed on the following basis:
a) The Catch – 40%
The entry must show a fish caught using a Rift Design lure, with the lure clearly visible.
b) Gear Visibility – 30%
The Rift Design lure must be visibly in use at the time of capture (e.g. in the fish’s mouth, attached to the line, or clearly connected during the catch).
c) Clarity – 30%
The photo or video must clearly show the fish, the lure, and the general fishing context (e.g. location or environment).
6.4 The Promoter’s or Judging Panel’s decision is final and binding, and no correspondence will be entered into.
6.5 The Promoter reserves the right not to award a prize if, in its reasonable opinion, no entry sufficiently meets the judging criteria. If no eligible entry is received during a given Entry Period, no prize will be awarded for that period.
6.6 The judging will take place within five (5) business days of the closing of the Entry Period and the winner will be notified within seven (7) business days of the judging.
6.7 The Promoter shall maintain records of entries and the judging process (e.g., notes, scoring sheets) for a minimum of twelve (12) months following the awarding of the prize to demonstrate compliance, fairness and transparency.
7. Prize
7.1 Each Entry Period’s prize consists of one (1) Rift Design product pack, being the “Mussel Mania Mixed Pack” (or an equivalent product pack of equal or greater value, as determined by the Promoter), as determined by the Promoter, with an approximate retail value of AUD $115.
The appearance, colour and configuration of the prize may vary from promotional images.
7.2 The Promoter reserves the right to substitute the prize with a product pack of equal or greater value where necessary due to stock availability or operational considerations.
7.3 The prize is not transferable, cannot be exchanged for cash, and must be accepted as awarded.
7.4 Limit of one prize per person per Entry Period. A previous winner may enter again in a subsequent month but cannot receive more than one prize in the same Entry Period.
7.5 All prize values are stated in Australian Dollars and include GST where applicable. Shipping is included at no cost to the winner.
7.6 The Promoter reserves the right to vary (increase or decrease) prize value or quantity in future Entry Periods, or to discontinue offering the prize altogether, at its sole discretion. Any such variation will be published in these Terms & Conditions and on the Contest landing page prior to the Entry Period.
7.7 The total annual prize pool (over a 12-month run) will not exceed AUD $1500 unless otherwise publicly announced.
8. Winner Notification & Claiming
8.1 The winner will be notified by email to the address provided on their entry form, or via direct message on the social media platform used to submit their entry, within seven (7) business days of judging completion.
The Promoter reserves the right to request proof of identity, age, or residency at its discretion before or after issuing a prize if verification is deemed necessary (for example, suspected duplicate or fraudulent entries).
Failure to provide satisfactory verification when requested may result in forfeiture of the prize.
8.2 By entering, entrants confirm they are 18 years or older and reside in Australia by ticking the declaration checkbox on the entry form.
The Promoter may request supporting identification (such as a driver’s licence or passport) only if necessary to verify eligibility or resolve a dispute before awarding a prize.
Failure to respond to a reasonable verification request within seven (7) business days may result in forfeiture of the prize and selection of an alternate winner.
8.3 The prize will be delivered by post to the winner’s nominated address.
The winner must provide a valid delivery address within seven (7) days of notification. If the winner fails to respond within this timeframe, the prize may be forfeited and the Promoter has no further obligation.
The Promoter takes no responsibility for any loss, delay or damage once the prize has been dispatched to the winner’s nominated address.
9. Publication & Publicity
9.1 By accepting the prize, the winner consents to the Promoter publishing their first name, state of residence (e.g., “VIC”), social media handle, photo/entry, and prize won, on the Promoter’s website, social media channels, promotional emails and future advertising materials, worldwide, for an unlimited period, without further payment or compensation.
Winners consent to the Promoter publishing only their first name and/or social-media handle and state of residence for public announcement and marketing purposes. Full names or personal contact details will not be publicly disclosed.
9.2 The winner further agrees to reasonably cooperate with the Promoter’s promotional activities following winning (such as providing a photo of themselves with their prize or engagement for social media) at no additional cost to the winner.
9.3 The Promoter reserves the right to promote non-winning entries (for example via “popular entries” or “runner up gallery”) but is not obliged to publish any such material.
10. Intellectual Property & Licence
10.1 By submitting an entry, each entrant warrants that:
a) they are the sole creator and owner of the entry (photo/video) and all rights in it (including moral rights) are either waived or cleared;
b) the entry does not infringe any third-party rights (including privacy, publicity, copyright, trademark or design rights);
c) all persons depicted in the entry (and, where applicable, minor’s parents/guardians) have provided their consent to the entrant for the entry’s submission and use by the Promoter;
d) any background music, third-party imagery or likenesses included in the entry are either original or licensed for use by the entrant and the Promoter.
10.2 Each entrant grants the Promoter a non-exclusive, worldwide, perpetual, royalty-free, irrevocable licence to use, reproduce, publish, modify, adapt, transmit, display and sublicence the entry (in whole or part), including the entrant’s name/handle, for advertising, promotional or other business purposes in any media, with or without attribution. The Promoter may edit or crop the entry for consistency and brand use.
10.3 The entrant agrees that they will not use their entry for any other commercial purpose without the Promoter’s written consent.
10.4 The Promoter is not obligated to use any entry beyond the effecting of the prize and its own promotional efforts; no entrant will receive separate remuneration for promotional use of their submitted content.
11. Privacy & Data Collection
11.1 The Promoter collects personal information from entrants (such as name, email, social handle, residential state) for the primary purpose of administering the Contest and contacting the winner.
11.2 The collected personal information will be stored securely in encrypted Google Sheets or other secure data storage accessible only to authorised personnel of the Promoter.
11.3 The personal information will be retained for a period of no more than twelve (12) months following the relevant Entry Period, unless the entrant opts-in to receive further marketing communications, in which case their information may be retained in accordance with the Promoter’s privacy policy. After the retention period the data will be deleted or anonymised.
11.4 The Promoter may collect non-identifiable information about how visitors interact with the Rift Design website and promotional landing pages, including via QR code scans, cookies, and analytics tools. This may include device and browser details, time on page, and general location. Such information is collected in anonymised or aggregated form and does not personally identify individuals. The Promoter uses this data to analyse engagement and improve products, promotions, and customer experience, and may use trusted third-party analytics providers (for example, Google Analytics and Short.io Analytics) which process data in accordance with their own privacy policies.
11.5 The Promoter will comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). The Promoter’s Privacy Policy is available at Privacy Policy.
11.6 Entrants may request access to, correction of or deletion of their personal information held by the Promoter by emailing [email protected].
11.7 Entry into the Contest does not automatically subscribe the entrant to marketing communications unless they separately opt-in to receive such communications. Entrants who opt-in may unsubscribe at any time.

12. Liability & Release
12.1 To the fullest extent permitted by law, the Promoter (including its officers, employees, agents and contractors) will not be liable for any loss, damage, cost or expense of any kind (including indirect or consequential loss, or loss of profits, or data loss) suffered or incurred by an entrant or winner arising out of or in connection with:
a) participation in the Contest or entry into the Contest;
b) any act or omission of the Promoter in relation to the Contest;
c) acceptance, use, misuse or non-use of the prize;
d) any change or variation to the prize, or cancellation or modification of the Contest pursuant to Clause 16.
12.2 Nothing in these Terms & Conditions excludes, restricts or modifies any non-excludable consumer rights under the Competition and Consumer Act 2010 (Cth) (including the Australian Consumer Law) or any corresponding state fair trading legislation. If any provision would contravene any such law then that provision shall be read down or severed to the minimum extent required to remain valid.
12.3 Entrants indemnify the Promoter against any loss or claim (including legal costs) made by any third party arising out of the entrant’s content submission (including infringement of third-party rights) or their breach of these Terms & Conditions.
13. Social Media Platform Terms
13.1 This Contest is in no way sponsored, endorsed or administered by Instagram, TikTok, Facebook, YouTube or any other social media platform used by the Promoter.
13.2 By participating in the Contest, entrants release each such platform from all liability in connection with the Contest and agree to comply with all applicable platform rules and policies.
13.3 The Promoter may tag or mention platform pages or handles solely for promotional purposes; such tags or mentions do not imply any relationship or endorsement by the platform.
13.4 Where entries are posted on a platform, the entrant agrees that the platform’s data collection, privacy practices, advertising or algorithmic exposure are not the responsibility of the Promoter.
14. Amendments & Variation
14.1 The Promoter may, at its absolute discretion, cancel, suspend or modify the Contest or these Terms & Conditions at any time (including changing the entry mechanics, prize, judging process or Entry Period) where it reasonably considers that circumstances beyond its control make it necessary (for example technical fault, fraud, regulatory change, or insufficient entries).
14.2 If the Contest landing page or the Promoter website becomes unavailable for any reason, or if any printed or digital QR code ceases to function, all promotional obligations will end once a notice of closure is published or, where no notice is possible, upon website unavailability.
14.3 Any variation to these Terms & Conditions will be published on the Contest landing page and will apply from the date of publication. The version date of these Terms & Conditions will also be updated. It is the entrant’s responsibility to review the Terms & Conditions each time they enter.
15. General
15.1 If any provision of these Terms & Conditions is invalid, illegal or unenforceable in any jurisdiction, it shall be deemed to be severed to the minimum extent necessary without affecting the remaining provisions.
15.2 Headings are for convenience and do not affect interpretation.
15.3 These Terms & Conditions, together with the entrant’s submission and the promotional materials, form the entire agreement between the entrant and the Promoter in relation to the Contest and supersede all prior and contemporaneous communications, representations or agreements.
15.4 The Promoter’s failure to enforce any right or provision of these Terms & Conditions does not constitute a waiver of that right or provision.
15.5 The Promoter may assign, delegate or subcontract its rights under these Terms & Conditions without the entrant’s consent.
15.6 The Promoter makes no undertaking that any promotional or advertising exposure will occur, beyond its usual business practices, and entrants acknowledge that accepting a prize does not guarantee future business or engagement by the Promoter.
16. Governing Law & Dispute Resolution
16.1 These Terms & Conditions are governed by the laws of the State of Victoria, Australia.
16.2 Entrants submit to the non-exclusive jurisdiction of the courts of Victoria, Australia.
16.3 If the entrant is a “consumer” under the Australian Consumer Law (ACL), nothing in these Terms & Conditions limits or excludes the entrant’s rights under the ACL or any applicable state consumer protection law.
16.4 The Promoter will comply with any regulatory obligations under the legislation of each Australian state and territory in which the Contest is conducted (including but not limited to the Gambling Regulation Act 2003 (Vic), Community Gaming Act 2018 (NSW), Lotteries Act 2019 (SA)) as they apply to games of skill or trade promotions.
17. Cost of Entry
No purchase is required to enter. Entry is free beyond the cost of the entrant’s personal internet usage or standard mobile phone/internet charges. Any additional costs (for example obtaining a product if an entrant chooses to do so) are the entrant’s responsibility and cannot be reimbursed.
18. Identification & Age Verification
18.1 Entrants must declare, by checkbox acknowledgment at the time of entry, that they are 18 years or older and resident in Australia.
The Promoter may request supporting identification only if there is reasonable doubt about eligibility or a dispute arises regarding the winner’s identity.
Proof may include a driver’s licence or passport. Entrants who cannot supply proof within seven (7) business days of request may forfeit the prize.
No routine upload or submission of ID is required to enter.
18.2 If the winner cannot or does not provide proof within seven (7) business days of request, the Promoter may forfeit the prize and select an alternate winner under Clause 8.
19. Unclaimed Prize
If the winner fails to provide a valid delivery address within the required timeframe, the Promoter may at its discretion select an alternate winner based on the same judging criteria.
20. Additional State-Specific Compliance
20.1 The Promoter has structured the Contest as a game of skill (no element of chance) and thereby does not require trade promotion lottery permits in Victoria, Queensland, Western Australia, Tasmania or any other jurisdiction where games of skill are unregulated.
20.2 The Promoter’s decision-making processes seek to comply with the most stringent regulatory requirements across Australian states (including NSW, ACT, SA, NT) so as to minimise risk of classification as a game of chance. For example: there is no random draw tie-breaker; multiple entries per person are allowed but each entry is judged on its merits; any tie is resolved via additional judging, not by chance.
20.3 Packaging and QR Reference. Promotional packaging may include a QR code or link directing customers to a general landing page labeled “Scan for current offers,” accompanied by the disclaimer “Content may change or end without notice. Full details & T&C online.” The landing page will specify whether an active promotion or contest is running and will display the latest Terms & Conditions. If no active offer exists, the page will state this clearly. If the Contest landing page or QR code is discontinued or replaced, or if Rift Design ceases trading, no further obligations exist in respect of packaging, QR codes, or printed promotional material still in circulation. The Promoter will ensure all required disclosures (e.g., under SA Lotteries Act 2019 Reg 30) remain visible online.
20.4 The Promoter will keep full records of all entries, judging decisions, winner notifications and prize fulfilments for a period of at least twelve (12) months after the final prize is awarded for each Entry Period.
20.5 If the Contest landing page or QR code is discontinued or replaced for any reason, or if Rift Design ceases trading, no further obligations shall exist in respect of any packaging, QR code, or printed promotional material remaining in circulation.
21. Miscellaneous
21.1 The Promoter may, from time to time, publish additional rules or guidelines (for example social media posting guidelines or content usage guidelines) as separate schedules or FAQs on the Contest landing page. Those published guidelines form part of these Terms & Conditions by reference.
21.2 These Terms & Conditions may be executed in any number of counterparts and by electronic signature/acceptance.
21.3 The entrant agrees that the Promoter may contact the entrant via email, social media or telephone for the purposes of administering the Contest and verifying entry, unless the entrant has opted-out of marketing communications (see Clause 11.4).
21.4 The entrant accepts that the Promoter may transfer or assign its rights under or in respect of the prize or this Contest (for example to a third party supplier) without obtaining further consent from the entrant.

Version & Publication
Promoter: Catalyst Industries Pty Ltd (ABN 64 696 178 524), trading as Rift Design
Date of Publication: 21/04/2026
Version Number: V1.3

RIFT DESIGN – PRIVACY POLICY

Last updated: 2026/04/15Catalyst Industries Pty Ltd, trading as Rift Design (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.
This policy explains how we collect, use, and protect your information when you visit our website, participate in our promotions, or interact with our products and services


Information We Collect and How We Use It

We collect details such as your name, email, shipping information, and social-media handle when you make a purchase, contact us, or enter a competition. We may also collect non-identifiable data such as your browser, device, IP address, and pages visited.
We use this information to process orders, manage promotions, respond to enquiries, improve our website, and meet legal obligations. We never sell your information. Data may be shared only with trusted partners such as payment processors, delivery couriers, and analytics services as needed to operate our business.


Analytics, Cookies and Tracking

We use analytics to understand how visitors interact with our site and links. This may include tools such as Short.io (for QR tracking and redirects), Google Analytics 4 (GA4), Ecwid by Lightspeed, and Carrd.co (for hosting and forms). These services may use cookies or similar technologies to collect aggregated, non-personal data.
You can disable cookies in your browser, though some features may not work properly.
Read their privacy policies here:
Short.io – short.io/privacy
Google – policies.google.com/privacy
Ecwid – ecwid.com/privacy-policy
Carrd – carrd.co/docs/privacy


Social Media & User Content

When you post content on social media as part of a promotion or tag our brand, you consent to us collecting and using your public post link, handle, and related information to administer promotions, judge entries and feature your content in marketing or future campaigns.
We may collect publicly available metrics such as platform, post URL and engagement reach to analyse performance and audience trends.
We may also advertise or retarget content on platforms such as Facebook, Instagram, TikTok or YouTube using aggregated or anonymised data, in compliance with each platform’s policies.
We follow all platform advertising standards and identify any paid or sponsored posts using labels such as #ad or #sponsored where required.
If you prefer not to be included in future marketing or retargeting activity, email [email protected] to opt out.
Social-media data used for judging or completed promotions will remain part of that promotion’s records under its Terms & Conditions.


Marketing, Opt-Out and Data Retention

We only send marketing emails if you’ve opted in. You can unsubscribe at any time through an email link or by contacting us at [insert email].
You can opt out of analytics via Google’s tool or review Short.io’s policy
Contest and entry data are kept for up to twelve months before being deleted or anonymised. Payment details are processed securely through PayPal, Stripe or other trusted gateways and never stored by us.


Access, Security and Third-Party Links

All data is stored securely in encrypted cloud systems accessible only to authorised personnel. You may request access to, correction of, or deletion of your information by emailing [email protected].
Our website may include links to external pages or platforms. We are not responsible for their content or privacy practices and encourage you to review their policies when visiting them.


Eligibility, Updates and Contact

Our website and promotions are for Australian residents aged 18 and over. We do not knowingly collect data from minors.
We may update this Privacy Policy from time to time; changes will appear here with an updated “Last Updated” date.
For privacy questions or data concerns, contact:
[email protected]
https://www.riftdesign.com.au


RIFT DESIGN – RETURNS & REFUND POLICY

This policy applies to all purchases made directly through Rift Design.
Nothing in this policy excludes your rights under the Australian Consumer Law.


1. CHANGE OF MIND RETURNS

Rift Design offers a 30-day change of mind return period from the date of purchase.To be eligible for a change of mind return:
- The item must be unused and in resalable condition
- In original packaging
- With all tags, components, and accessories included
- Proof of purchase must be provided
Returns that do not meet these conditions may be rejected.
Change of mind returns are refunded as:
- Refund to original payment method, or
- Store credit (at Rift Design’s discretion)
Original shipping costs are non-refundable.
Customers are responsible for return shipping costs. We recommend using a trackable shipping method, as Rift Design is not responsible for lost return parcels.


2. NON-RETURNABLE ITEMS

The following items are not eligible for change of mind returns:
- Clearance or sale items
- Gift cards
- Custom or special order products
- Products that have been used, rigged, or exposed to water
- Soft plastics or TPE products removed from original packaging
Items returned without prior approval will not be accepted.


3. FAULTY OR DEFECTIVE PRODUCTS

If your product is defective, damaged, or incorrect, please contact us within 7 days of receiving your order.You must provide:
- Proof of purchase
- Description of the issue
- Clear photos or video evidence
If the issue is confirmed as a manufacturing defect under our Warranty Policy, we will:
- Replace the item,
- Repair the item (where applicable), or
- Provide a refund
Return shipping for confirmed manufacturing defects may be reimbursed at Rift Design’s discretion.
Damage caused by misuse, normal wear and tear, impact with structure, fish teeth, corrosion, or improper maintenance is not considered a manufacturing defect.


4. ORDER CANCELLATIONS

Orders may be cancelled for a full refund if cancellation is requested before dispatch.
Once an order has shipped, the standard return policy applies.


5. NON-DELIVERY OR LOST ITEMS

If an order is lost in transit, we will investigate with the shipping carrier. If confirmed lost, we will:
- Reship the item, or
- Provide a refund
Claims for non-delivery must be submitted within 14 days of expected delivery.


6. HOW TO INITIATE A RETURN

To request a return, please email:[email protected]Include:
- Full name
- Order number
- Date of purchase
- Product(s) to be returned
- Reason for return
Returns must be approved before being sent back.


7. REFUNDS

Once your return is received and inspected, we will notify you of approval or rejection.Approved refunds will be processed to your original payment method.Please allow up to 5–20 business days for your bank or payment provider to process the refund.


RIFT DESIGN – WARRANTY POLICY

This document outlines the warranty terms for all Rift Design products purchased through authorised retailers or directly from Rift Design.


1. AUSTRALIAN CONSUMER LAW NOTICE

Our goods come with guarantees that cannot be excluded under the Australian Consumer Law.
You are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage.
You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure.
Nothing in this warranty limits or replaces your rights under Australian Consumer Law.


2. WARRANTY COVERAGE

Rift Design warrants its products against manufacturing defects in materials and construction. Does not cover normal wear, damage, or misuse.
For a period of 12 months from the date of purchase.
This warranty applies to the original purchaser and requires proof of purchase.
If a product is found to have a genuine manufacturing defect, Rift Design may, at its discretion:
- Replace the product
- Provide a refund
- Provide store credit
- Repair the product (where applicable)


3. WHAT IS COVERED

This warranty covers:
- Manufacturing faults in materials
- Manufacturing faults in assembly
- Structural defects not caused by misuse
Examples (where applicable):
- Lure body structural failure unrelated to impact damage
- Hardware failure due to defective components
- Faulty split rings or hooks due to material defect
Each claim is assessed on a case-by-case basis.


4. WHAT IS NOT COVERED

The warranty does NOT cover:
- Normal wear and tear
- Damage from fish teeth, rocks, structure, or abrasive surfaces
- Cosmetic damage including scratches, paint chips, or finish wear
- Corrosion due to lack of maintenance or exposure to salt without cleaning
- Improper storage
- Improper rigging or incorrect use
- Use outside intended fishing applications
- Modifications or alterations
- Use of incompatible plastics or materials (where relevant)
- Damage caused by excessive drag settings or line ratings outside intended use
- Buyer’s incorrect colour, size, or model selection
- Products purchased from unauthorised retailers
TPE or soft plastic products stored in contact with incompatible plastics are not covered.


5. EXTREME USE

Fishing environments are inherently harsh. Damage resulting from:
- Impact against hard structure
- High-stress hook sets
- Heavy snagging
- Extreme drag pressure
- Prolonged UV degradation
is considered use-related wear and not a manufacturing defect.


6. LIMITATION OF LIABILITY

To the fullest extent permitted by law, Rift Design Pty Ltd is not liable for:
- Indirect or consequential loss
- Loss of fish or fishing opportunities
- Damage to other equipment
- Loss of revenue or business
Liability shall not exceed the original retail purchase price of the product.


7. HOW TO MAKE A WARRANTY CLAIM

To submit a warranty claim, please contact: [email protected]
Within 30 days of identifying the issue.
Claims must include:
- Proof of purchase
- Description of the issue
- Clear photos or video evidence
Rift Design reserves the right to inspect the product before approving a replacement or refund.
Products may need to be returned at the customer’s expense for assessment.


8. RETAILER CLAIMS

Retailers must contact Rift Design directly before issuing replacements or credits.
Warranty claims are valid only when approved by Rift Design.


STOCKISTS

Coming Soon!

Mussel Mania - Jet Black

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Mussel Mania - Amber Black

Black series Mussel mania

Mussel Mania - Blue Black

Black series Mussel mania